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New investment to support cycling tourism

cycling fundingRyedale District Council has secured funding to develop a new cycle route, linking Malton and Pickering, that will open up more routes to support cycling tourism and is set to deliver a £75,000 a year boost to the local economy.

Over £600,000 will be invested in the new paths, which will fill a missing link between the existing Yorkshire Wolds National Cycle Network and routes through the North York Moors National Park.

The route will enable cycle tourists visiting by train to have a choice of routes: south to the Yorkshire Wolds or north to the North York Moors, Dalby Forest and the Yorkshire Coast, making Malton a hub for sustainable cycle tourism.

The proposed route follows existing country roads and bridleways, with bridleway sections to be improved using good quality crushed stone to provide a surface suitable for families and less confident cyclists and to ensure that existing equestrian users are not disadvantaged.

Cllr Keane Duncan, Leader of Ryedale District Council and Chairman of its Policy and Resources Committee said:

“This is a major success for Ryedale District Council and one to celebrate. Delivering sustainable growth is a top priority for us, and this project contributes to that by developing our infrastructure and promoting a strong economy.
This missing link will not only be well used by locals, but attract tourists too, help keep traffic off our roads and promote physical activity. There is still lots of work to do, but it will definitely be worth it.”

The cycle route will attract more visitors and provide improved links between visitor accommodation centres, activities, destinations and attractions - encouraging longer stays, repeat visits and improving opportunities for increased spend in the accommodation, hospitality and service sectors of the visitor economy. It will also provide greater leisure and recreational opportunities for local residents.

Alongside the direct economic benefits, the route is also expected to result in wider economic and community benefits. By providing improved opportunities for leisure and commuter cycling, more people will be encouraged to use their bikes for local journeys, which helps ease congestion and improve air quality as well as helping to keep people healthy and happy.

The Council bid for the money as part of our work to support tourism and to help traders in Ryedale’s market towns through increased visitor numbers. The money comes from the Rural Development Programme for England (which is part funded by the European Agricultural Fund for Rural Development).

EU funding howard

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Ryedale District Council
Ryedale House
Old Malton Road
Malton, North Yorkshire
YO17 7HH

Email: Contact the Council

Phone: 01653 600666

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