Ryedale District Council


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Tourism business toolkit

We've created some resources to help you promote and develop your business and benefit from your location in Ryedale.

The North York Moors Tourism Network provides further resources for businesses in or near the North York Moors National Park.

Accommodation and Attractions panel
Ryedale Council is committed to sustainable growth of tourism for the region. Research data helps us to make more effective strategic decisions for the benefit of the area, including guiding marketing campaigns and spend, and targeting support where it is most needed. We are therefore encouraging accommodation and attractions providers to join the North York Moors Accommodation and Attractions Panel. 

On the accommodation panel businesses enter data on past bookings into the confidential online platform and in return receive vital information on bookings performance, seasonal trends and visitor needs to help grow their business.

On the attractions panel businesses enter data on monthly visitor figures into the confidential online platform and in return receive vital information on attendance performance, seasonal trends and visitor needs to help grow their business.

Being a member is free of charge and all businesses located in the Ryedale Council area qualify as members. Join today to support sustainable growth of the tourism sector for the benefit of all businesses.

Join the Accommodation panel

Join the Attractions panel

View the 2019 Ryedale Accommodation Panel Report.

We have a range of royalty free images for you to use without charge. You are welcome to use any of these photos but please credit the photographers - their name is included in the file name on every image.

Use of the images is under a royalty-free, non-transferable, non-exclusive licence, which means you are not receiving copyright to the images. The licence that governs your use of the images you download sets out, amongst other things, what the images can and can’t be used for.

We also need to reasonably control how our images are used by you, to ensure they are used only in a manner consistent with our aim of promoting tourism in Ryedale.

The licence terms include:

  1. You may only use the images to promote your business. This means you may only use them in your own promotional material, website or social networks providing you credit the relevant photographer. You may not use the images in business listings or adverts of any kind.
  2. You are not permitted to send the images to anyone else, sell them or licence them to any other party.
  3. Ryedale District Council will not be liable for any loss costs claims or actions made against you in connection with your use of the images.
  4. Because we are not transferring copyright in the images to you it is vital that you only use the images under the terms of this licence.

Visit Ryedale toolkit for businesses on Flickr

Further images from across the North York Moors area can be found via the Moors and More Toolkit Flickr library.

Welcome to Yorkshire provide a free image library. Access a range of images from attractions to the outdoors using the following credentials.
Username: Media
Password: MZHB9LPa5vA8


The North York Moors National Park (NYMNP) has put together a list of local food delivery companies (word doc, provided by NYMNP) to help accommodation providers who want to offer their guests more local food, including food deliveries and welcome packs.

The NYMNP have created a beautifully-illustrated Food Tourism business toolkit which is available and free to download and use right now so you can capitalise on interest in our fantastic food and drink when you're welcoming visitors. 

The following five films are available to you to download and embed on your website and share to promote our wonderful area.

Introduction to the Yorkshire Coast and North York Moors

Arts, Culture and History


Family and Seaside

The Great Outdoors


A range of research and surveys are found below to help you develop your tourism business in Ryedale.

The Economic Impact of Tourism on Ryedale 2019 report is commissioned by Ryedale District Council and undertaken by Tourism South East, examines the volume and value of tourism and the impact of visitor expenditure on the local economy in 2019 and provides comparative data against previously published data from 2018.

tourism infographic web banner

Key results for 2019

  • 6.82 million trips were undertaken
  • 6.4 million day trips
  • 0.42 million overnight visit
  • 1.23 million nights in the area as a result of overnight trips
  • £281.1 million spent by tourists during their visit to the area
  • £23.43 million spent on average in the local economy every month
  • £214.9 million generated from day trips
  • £66.2 million generated by overnight visits
  • £378.3 million spent in the local area as a result of tourism (taking into account multiplier effects)
  • 8,961 jobs supported, both for local residents and from those living nearby
  • 7,003 tourism jobs directly supported
  • 1,958 non-tourism related jobs supported (linked to multiplier spend from tourism)
  • 39% of population employed as a result of tourism in Ryedale

The full report can be downloaded here 2019 Tourism Annual Economic Impact Report (PDF, 16 pages, 489kb)

Additional research and surveys

QA Research carried out visitor surveys in Helmsley and Malton between August 2017 and March 2018. The aims of the research were to profile visitors and their visit to Ryedale, gauge motivations to visit and rate satisfaction of their visit. Key findings of the Ryedale Visitor Survey (PDF, 56 pages, kb)

The North York Moors Visitor Survey highlighted some interesting findings.

Visit Britain produce regular information about the size and value of the English tourism market. Also available are latest business performance trends or to find out who your visitors are and what they think.

It's now some years since the Regional Visitor Survey was undertaken but it's the most comprehensive Yorkshire-wide research to date, and some of the findings are still valid. Regional Visitor Survey (PDF, 39 pages, 2mb)



Contact us

Ryedale District Council
Ryedale House
Old Malton Road
Malton, North Yorkshire
YO17 7HH

Email: Contact the Council

Phone: 01653 600666

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