Ryedale District Council

Market Town Project

The project is supported by Ryedale District Council, North Yorkshire Moors Association & The Town Councils of Malton, Norton-on-Derwent, Pickering, Kirkbymoorside and Helmsley.

The project is collaborative public / private visitor economy partnership, building on 2 years of informal partnership working, for five market towns in Ryedale, around the Vale of Pickering.

The partnership will be the Ryedale Market Towns Promotion partnership (RMTP). The project will then deliver 4 priority projects outlined below. These were devised through 'Destination Innovation' workshops, which created an action plan to develop and market (to local businesses) new collaborative activity between the towns, with a view to increase visitor spend into the local economy.

The informal partnership between the 5 Town Councils, Ryedale District Council and business representatives from each town has delivered a number of small scale projects with success. This project will formalise the RMTP partnership, with a private sector chair, and to take the project delivery to the next step, including promoting long term sustainability.

The aim of this activity is to:

  1. Formalise a sustainable private sector lead visitor economy partnership.
  2. Deliver a 2 year action plan which is designed to achieve an increase in the value of the visitor economy by:
  1. Encouraging longer stays and extending season stays by improving the tourism product and increased circulation of visitors between the towns.
  2. Improving the use of digital technology by visitor economy businesses to capture the changing visitor market preferences.
  3. Increase 'spend per visitor' by introducing collaborative actions and referrals between different sectors and particularly supply chain local food and drink producers.

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Ryedale District Council
Ryedale House, Old Malton Road
Malton, North Yorkshire
YO17 7HH

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