Ryedale District Council


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Industry support for tourism businesses

Details of organisations offering help, support and advice for you to successfully grow and market your tourism business.

How’s Business – Local Enterprise Partnership
If you're based in the York, North Yorkshire and East Riding area, there is a wealth of support that you can access: from capital and revenue grants to skills training and consultancy. Visit the How’s Business website for an overview of the main programmes that are currently available, but if you are considering accessing funding, we strongly suggest you get in touch with the LEP team to discuss your plans.

North York Moors National Park Authority
The North York Moors National Park Authority offers grants to tourism businesses, and voluntary and collaborative groups, to support projects which will raise the profile of the North York Moors area and promote its local distinctiveness. See the NYMNPA website for further details.

RDPE Growth Programme - European Agricultural Fund for Rural Development (EAFRD)
Rural Tourism Infrastructure grants are now open to new applications. You must submit an Expression of Interest (EOI) form before midnight on 16 February 2020. For further information see the GOV.UK website and download the Rural Tourism Infrastructure Handbook.

Setting up and growing a successful visitor accommodation business such as a B&B, hotel, guest house or self-catering house, cottage or flat, camping and caravan site can be overwhelming.

Ryedale District Council works with Welcome to Yorkshire and national organisations, such as VisitEngland, to ensure everyone setting up an accommodation business has access to the most useful and up-to-date information and advice.

We are committed to working with existing and potential providers of all forms of visitor accommodation. Visitors need to be assured that the accommodation in which they stay is clean, safe and welcoming and complies with relevant legislation.

Follow the links below to find out the essentials about setting up a business, building your business, the low-down on how to meet and exceed your guests’ expectations, quality grading schemes, sustainability and accessibility, and how to meet the growing demand of visitors keen to enjoy local produce.

  • Ryedale District Council support and advice - offers information and contact points on key issues such as planning permission, business rates, and health & safety
  • Welcome to Yorkshire support and advice - access to free business advice for start- ups and existing businesses looking to expand or diversify. Welcome to Yorkshire’s business advisory service offers free on-site visits from an industry specialist and help with meeting and managing guest expectations, quality standards, operational standards, signposting information re sustainability and accessibility, and marketing. It is good to try and use this service early on in the development of the accommodation to get the best advice at the right time. You can also find out how to be part of the Welcome to Yorkshire accommodation charter.
  • Quality in Tourism - Safe, Clean and Legal Scheme - This is suitable for entry level hospitality products, when quality (star) ratings may not be relevant or applicable.
  • The Pink Book - is a comprehensive guide from VisitEngland covering the legislation accommodation providers need to know and follow.

Grading Schemes and Star Ratings

VisitEngland’s Assessment Service and The AA offer inspections and gradings for hotels, B&Bs and guest house. Star-ratings are determined by the services and facilities provided for guests, the quality of the welcome, service and hospitality of the staff, the food and the cleanliness. Having an official star-rating system helps potential guests know what to expect before they arrive.

Look out too for VisitEngland’s Gold, Silver and Breakfast awards, administered by AA Services, marking out exceptional quality within a property's star rating, or for outperforming a star rating.

Quality in Tourism's Safe, Clean and Legal Scheme helps to reassure potential guests that the property they plan to stay in is safe and compliant. Assessors ensure that businesses have the correct documentation and checks in place from fire safety to food safety, confirming that the accommodation meets or exceeds minimum standards.

The local entry scheme, the Welcome to Yorkshire Y Quality Charter, checks purely legal compliance, cleanliness and maintenance for hotels, B&Bs, guest houses and serviced accommodation.

Accommodation providers pay to participate in all schemes, with the regional entry scheme being a member only initiative.

National Accessibility Scheme

The National Accessible Standards, provided by the National Accessibility Scheme (NAS), provide prospective disabled visitors with an indication of the accessibility of serviced and self-catering accommodation covering three types of impairment – mobility, hearing and sight. A fee is charged to take part and more information is available on the corporate information page of the VisitBritain website.

Find out more about making your accommodation accessible.

Healthier Choices
North Yorkshire County Council’s Trading Standards department provide a free to join ‘Healthier Choices’ food and drink certification scheme aimed at supporting and promoting businesses selling food and drink who provide 'healthier choices' to their customers.

North York Moors National Park brand
The National Park has recently undergone a full rebranding exercise. As a result there are a series of new partnership logos for businesses in the Ryedale district to utilise. There's no charge to use the logo and in doing so you'll be benefiting from all the National Park's own promotional power. Apply via the North York Moors Tourism Network website.

You may wish to find out more and sign up to one (or more) of the North York Moors National Park’s popular initiatives to become Cycling, Dark Skies, Nature or Walking friendly.

Quality in Tourism - Safe, Clean and Legal Scheme
The Quality in Tourism - Safe, Clean and Legal Scheme is suitable for entry level hospitality products, when quality (star) ratings may not be relevant or applicable.

Tourist signs ("brown signs") are the responsibility of the Highways Agency on trunk roads and North Yorkshire County Council on other roads. Tourist attractions and facilities (e.g. hotels) can apply for direction signs to their location.

If they meet the criteria (which may vary by area) then they pay for the costs of erecting the signs.

The following organisations and groups support tourism businesses across Ryedale.

Ryedale District Council
The role of the District Council is to promote Ryedale as a visitor destination and supporting businesses in this sector to raise spend per visitor. We do this in the following ways:

  • Facilitating visitor expenditure by maximising economic impact through increasing the value of each visit, and encouraging additional visits particularly at shoulder and off-peak times
  • Maximise visitor satisfaction, before, during and after their visit
  • Increase business profitability through improvements to quality, skills and innovation
  • Ensure tourism is managed in a sustainable way that safeguards and enhances the environment and benefits the local communities.

Tourism businesses are supported through the relevant economic development roles of the District Council. For information such as sources of training, business advice and grants for new and existing businesses, please submit an Enquiry Form or go to the Business advice section.

East Yorkshire Local Food Network
The East Yorkshire Local Food Network is a business-to-business network (facilitated by East Riding of Yorkshire Council) that provides an opportunity for local food businesses located in the rural Yorkshire Wolds and East Yorkshire to share ideas and resources and work together to bring to market a wide range of delicious local food and drink.

Herriot Country Tourism Group
Herriot Country offers visitors so many attractions, some of the most beautiful scenery in the country including the Yorkshire Dales, North York Moors and many attractive and interesting market towns and the rural locations where James Herriot worked as a vet.

Membership options to join Herriot Country are available and free for the first year. For more information see this membership document, then visit the website and complete the online form.

Howardian Hills Area of Outstanding Natural Beauty
The team from the Howardian Hills Area of Outstanding Natural Beauty works in partnership to conserve and enhance the landscape. It supports tourism through promoting the area through its website, annual brochure and programme of guided walks and events, as well as through attendance at shows.

North York Moors National Park Authority
Much of the work of the North York Moors National Park Authority is linked to tourism and visitor management. The Authority provides car parks, toilets, runs two National Park Centres and maintains the rights of way network in the National Park. The National Park’s tourism programme includes: co-ordination of the North York Moors Tourism Network, monitoring of tourism data, working with individual businesses, and the provision of information for visitors to enable to plan their trip.

North York Moors Tourism Network
The North York Moors Tourism Network is operated on a voluntary basis by Susan Briggs from the Tourism Network Ltd. Over 400 tourism business have joined the network including accommodation, attractions, food and drink, shops, arts and crafts businesses. The Network runs marketing workshops and offers practical support for local businesses. It is a free informal business to business network offering opportunities to share ideas and all tourism businesses in the North York Moors are welcome to join.

Tourism North Yorkshire
Tourism North Yorkshire is an association of like-minded people who are working together in tourism in Ryedale and the wider North Yorkshire area. Membership comprises of private sector businesses, including tourism accommodation providers, visitor attractions and hospitality providers. The association is administered by a committee to which any member is eligible to be elected on to. The current Chairman is Nick Hill, museum manager at Eden Camp Modern History Theme Museum.

Their main aim is to promote tourism in the area. To achieve this, they work closely with Ryedale District Council and other tourism agencies and bodies, lobbying for support in the promotion of their businesses, promoting quality and organising relevant training. Marketing of members’ businesses is supported through a website www.visityorkshire.com and they also produce an annual printed visitor guide: the North Yorkshire Visitor Guide. Their current secretary is Lorraine Dale, e-mail : Tel: 07717946030.

Visit Britain/Visit England
Visit Britain/Visit England together, are jointly the national tourism agency. The priorities for each differ in that Visit England maintains distinct activities to develop and market English tourism and Visit Britain markets Britain overseas to drive growth in international leisure and business tourism.

These organisations (VisitBritain and VisitEngland) are not membership organisations and mainly work directly with destination management organisations. For this area these are:

Visit Hull & East Yorkshire
Visit Hull and East Yorkshire (VHEY) is the destination management organisation for East Yorkshire. VHEY’s activities focus around visitor promotion and management, destination awareness and building the quality of the destination.

As the sub-region's DMO, VHEY is responsible for generating increased tourism activity in Hull and East Yorkshire through a range of innovative marketing activities and tourism business support.

VHEY aims to support businesses in order to:

  • focus on increasing awareness of Hull and East Yorkshire's tourism offer to a national audience.
  • increase awareness of Hull & East Yorkshire's tourism offer to domestic and international audiences through partnerships with tourism bodies such as Enjoy England and Visit Britain.
  • develop positive perceptions of the area as a destination and visitor experience.
  • evoke confidence and support for the organisations delivering this.

The Yorkshire Wolds Tourism Network is open to any business or organisation within or located close to the Yorkshire Wolds. Their aim is to work together to improve the offering of the Yorkshire Wolds and attract more businesses and overnight visitors. The network provides members the chance to share ideas and connect with other like-minded businesses and organisations working in and around the Yorkshire Wolds.

Visit York
Visit York is a part of Make It York and is the leisure tourism brand. Under the brand Visit York, Make It York’s aim is to market York as a must-see world-class destination to the leisure visitor and ensure investment to develop the quality of tourism in York.

Activity covers all aspects of tourism marketing, including market intelligence, as well as providing business support through our membership programme. Visit York operate the York Pass, York’s city-sightseeing card and run the Visitor Information Centre at 1 Museum Street.

Visiting North Yorkshire
Visiting North Yorkshire (VNY) promotes our beautiful County of North Yorkshire to the world via its website and Social Media channels, showcasing the great accommodation providers, food and drink venues and attractions when people are planning a visit, and also cover any service visitors to North Yorkshire may need whilst here. VYN aims to see North Yorkshire as the leading tourist destination in the United Kingdom.

VNY work closely with and for their members to ensure they get true value for money. Members receive a full page on the website along with Social Media shout outs each month for £195 per year.  Quote RDC50 for a £50 discount off membership. VNY promises that there will be no increase in membership for the 2nd year.

Welcome to Yorkshire
Welcome to Yorkshire (WTY) is the official agency for Yorkshire, promoting Yorkshire within Yorkshire, nationally and internationally, aiming to make it the most popular destination in the UK for business and leisure. It promotes the unique and distinctive offer of Ryedale within the destination areas of yorkshire.com as well as running high profile marketing campaigns for Yorkshire. Tourism businesses are able to become paid members, entitling them to a range of benefits such as entry on Yorkshire.com, membership-only events and discounts.

Added to the list above, are other organisations that represent particular areas within Ryedale and aim to protect and enhance the visitor experience so their focus is mainly on the destination itself.


Contact us

Ryedale District Council
Ryedale House
Old Malton Road
Malton, North Yorkshire
YO17 7HH

Email: Contact the Council

Phone: 01653 600666

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