Ryedale District Council

Support for tourism businesses

Advice, grants and assistance is available to businesses in taking forward tourism marketing, publicity, and promotional activity to encourage visitors to Ryedale.

Visitor Economy

The visitor economy of Ryedale is worth £291 million in value and is a key industry for the area. It is estimated that Ryedale welcomes 4.3 million visitors each year, with tourists and visitors providing over 6,900 jobs in the district.*

The tourism industry therefore plays a vital role in supporting livelihoods and facilitating economic development and inward investment, which are essential to making the area an attractive place in which to live, work and play - as well as visit.

*2015 Tourism South East Annual Economic Impact Report

The visitor economy is not only important in Ryedale; it is also now recognised as a key mechanism for economic development and regeneration across the UK.  In view of this, we work closely with Welcome to Yorkshire and neighbouring local authorities to ensure the "product" is marketed nationally and internationally and visitors enjoy their experience in Ryedale.

A successful visitor economy depends upon the people and the product that visitors will come into contact with on arrival in the area. There are various support activities that aim to help businesses to get started and develop:

Accommodation Know-How
Information about how to start up a tourism business and the legislation involved.

Quality in Tourism
Information about Quality standards in Tourism - also see The AA Hotel Services.

For Ryedale visitor information. please see the Visit Ryedale website.

The visitor economy is not only important in Ryedale; it is also now recognised as a key mechanism for economic development and regeneration across the UK. In view of this, we work closely with Welcome to Yorkshire and neighbouring local authorities to ensure the "product" is marketed nationally and internationally and visitors enjoy their experience in Ryedale.

Rural Tourism Advisory Board - voice for Ryedale's tourist industry

The Rural Tourism Advisory Board for the North Yorkshire East was established to allow businesses a role in reviewing how local Welcome to Yorkshire and Council tourism services are defined and delivered in the future. We have seen from previous work that we need to have a strong voice to tackle tourism issues across the district.

My hope is that the new Tourist Advisory Board will provide a coordinated approach which will benefit all stake holders as so many jobs locally are directly or indirectly linked to tourism. The success of this board is vital to our economy here in Ryedale.

Cllr  Janet Frank

Businesses from within the tourism sector, such as accommodation, attractions and business tourism on the newly formed Board. For more information please contact Economy & Community Manager or extension 240.

For tourism business support please visit the Welcome to Yorkshire industry website.

Tourism North Yorkshire

VisitYorkshire (TNY) promotes and develops tourism within the North Yorkshire area. TNY works closely with local and regional partners in Ryedale District Council and the Yorkshire tourism authority, Welcome to Yorkshire, as well as nationally with VisitBritain, to ensure member's benefit from the opportunities and resources available to local tourism businesses and continue to have a voice in future developments.

TANY work hard to promote co-operation between members and other local tourism associations, co-ordinating marketing campaigns and ensuring the widest possible distribution of leaflets and other publicity and advertising material. TNY work to establish contact between members of the association to promote the exchange of information and ideas and provide mutual support. They aim to improve standards of provision for tourists in the area and help members' businesses flourish.

There are many measurable benefits from simply belonging to the Association:

  • Independence - We are totally independent. We rely on no one other that our Members for the support and success of the Association.
  • Networking - We share information on topics of Industry importance both at our meetings and through our Discussion Forum.
  • Lobbying - We lobby for change, or no change on matters of national, regional and local importance.
  • A voice - We provide input to local authorities on important tourism issues. We have representation on our local Tourism Partnership board and through them 'Welcome to Yorkshire'/Yorkshire Tourist Board.
  • Marketing - Advice on marketing and a promotional listing on VisitYorkshire our unparalleled domain name (very high Google ranking).
  • Discounts - We have many local and regional suppliers who offer discounts on goods and services for all our Member sectors.
  • Training - Ongoing support for all types of industry related training.
  • Social networking - Regular events to which all Members are invited, where the social aspect of the Association is brought to the top of our agenda.
Attachments (downloads)
FileNo of pagesFile sizeCreated
Download this file (Ryedale_Tourism_Economic_Impact_Estimates_2015.pdf)Ryedale Tourism Impact Estimates 201512131 kB07-2015

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